The Candy Wars Part I: Reese’s v. Peanut Butter M&M’s in a Trade Dress Showdown

Part I of a recurring series: The Candy Wars!  This series covers one of many intellectual property disputes between the two American candy behemoths: The Hershey Company (Hershey’s) and Mars Inc. (Mars).  Part I covers the 1997 lawsuit Hershey Foods Corp. v. Mars, Inc., where Hershey alleged that Mars’ Peanut Butter M&M’s packaging “unlawfully resemble[d]” Hershey’s Reese’s Peanut Butter Cup packaging.